Storytelling is a primitive skill that dates back to the beginning of time. Valued as the primary method of entertainment, communication, and historical recording, stories are where our legacies become immortalized. You may be thinking to yourself, “Well that’s a lovely thought, but what does that have to do with my business?” To that we would answer, “Everything”.
The recent years have ushered us into an era of authenticity where a data heavy PowerPoint is no longer enough, and often falls flat. Clients, consumers, people want to be engaged and enchanted. World-class businessmen, coaches, and speakers have evolved their presentations to simple narratives using personal stories, powerful imagery, and a heaping tablespoon of vulnerability in order to create connection.
For many businesses, this can feel like a tall order. But (at the risk of sounding like “marketers”), that’s where we come in. Whether we’re talking about your company, your brand, or your product, you already have a powerful representation of your innermost self out in the world. Now let’s make sure your clients and customers are hearing the story YOU want told.