“You can’t sell anything if you can’t tell anything.” - Beth Comstock
Marketing is confusing — we get it. We work with people every day who have amazing products, great teams and amazing ideas, and yet they are all asking the same question: “Why is nobody buying?”
Studies show that the average person can expect to see upwards of 3,500-5,000 advertisements in a single day. So the harsh reality is this: People aren’t buying because they have never heard of you. Your business might be the Simon to the world’s Garfunkel of a problem, but if they don’t know who you are and what you offer, then to borrow from the aforementioned artists, you are a rock, you are an island.
The good news is this: As the world of marketing has grown and evolved, so have our radars for the world around us. We have learned to expertly navigate the ocean of messages that surround us and to distinguish the lighthouses from the sirens.
After all, it’s not as if people aren’t buying or joining things. The difference is, they are not interacting with the brands who trick them or shout at them from billboards and computer screens. Rather, they are buying from brands who understand them and who are offering to help them become who they want to be.
That’s where we come in. Elevate United was created with this idea in mind.
If we could unite a company around a clear and compelling brand, then we could elevate them in the marketplace. We have carefully assembled a remarkable team of experts who work every day to make this idea a reality for countless companies, and we have seen some incredible results.
This blog exists not only as a place to share their stories and successes, but also to provide value to you, the person seeking to clearly communicate themselves to the world. Each week we will be sharing valuable resources to help you to better develop your story, strategy and sales, and in so doing, build a brand that people know and love. So come talk to us, we exist to see stories told and dreams realized, give us a chance to be that for you.